Moreton Hire expands into Europe
Australian events supplier Moreton Hire will continue its push into the international market with plans to open a European hub. The company has announced plans for a London presence that will support international businesses as they host events and exhibit in Australia, while at the same time assisting Australian brands to enter the European exhibition circuit. Europe sales manager Felicity Holusa said the company recognised an opportunity for clients looking to expand into the Northern Hemisphere. “Since the re-opening of the ICC Sydney, Australia has been a growing hub for business events,” she said.
PCMA takes over ICESAP
The Professional Conference Management Association (PCMA) will expand into Asia-Pacific after it acquired Incentive, Conference and Events Society Asia-Pacific (ICESAP). The organisation will continue to operate under the ICESAP brand. ICESAP founder Nigel Gaunt told Business Events News that PCMA’s acquisition of ICESAP represented the best possible future for the society. “A stronger ICESAP under PCMA is a win-win…for me personally it is validation of the investment of time and money I have made over the past four years in establishing what I felt was needed for our industry in Asia Pacific,” Gaunt said.
NSW regional conference funding
The New South Wales Government will contribute $6 million in funding for rural and regional events as part of a new regional conferencing plan. The NSW Regional Conferencing Strategy & Action Plan is designed to attract more conventions, meetings and business events to the regions through the funding. NSW Minister for Tourism and Major Events Adam Marshall said the sector presented a big opportunity to grow outside of Sydney. “We want every conference planner to know that regional NSW can offer delegates both an opportunity to do business and the chance to explore our fantastic tourism offerings.”
The plan also includes 11 strategic imperatives and 64 actions, which are now in place. These include establishing a regional conferencing unit, the launch of a Meet in Regional NSW website and developing a business events toolkit, among others.
