AFTER two years of being battered by the pandemic, the travel community dared to take charge of its destiny last month, with a grass-roots movement seeing travel agents, suppliers, wholesalers, tour operators and other stakeholders fan out across the country to visit the offices of State and Federal Members of Parliament.

The Day of Action initiative garnered significant mainstream media coverage, with all networks covering reports on the evening news, and since then the campaign has continued with face-to-face meetings in various electorates, all aligned with the key messages being pushed in Canberra and State capitals by peak bodies including AFTA, CATO and CLIA.

With the current biosecurity ban in place until 17 February and promises from Health Minister Greg Hunt of a regular review, it’s hoped the ongoing push will lead to a pathway for cruise resumption, as well as recognition that the travel and tourism sector continue to be battered by COVID-19 even as other parts of the economy recover.

The efforts are being coordinated through the Aussie Travel Action Group on Facebook, with anyone impacted by the travel restrictions and the consequent inability to trade invited to join by CLICKING HERE.