INTERNATIONAL Convention Centre Sydney (ICC Sydney) has launched a new multi-platform marketing campaign at international business events trade show IMEX Frankfurt.

The campaign is titled ‘More Than a Venue’, however ICC Sydney is aiming for far more than a tagline.

The campaign promises ICC will deliver a world class Sydney experience, from its ‘Legacy Program’, designed to “provide clients with a platform to give back, while enriching delegate engagement”, to its ‘Feeding Your Performance’ culinary philosophy, and its “commitment to reach into the creative, education and innovation hubs of the city.”

Anchored by a video, the campaign tracks a day in the life of a delegate, an external event planner and an ICC chef, intersecting why the convention centre is ‘More Than a Venue’.

Designed to set ICC out from the crowd, the campaign also reflects the venue’s growth since opening two years ago, and highlights its combination of people, services, partners and features.

“We launched this campaign to shine a light on the stories and people that help drive success at ICC Sydney each day,” said Geoff Donaghy, ICC CEO.

“It uncovers the unexpected, the undiscovered, and the unique ways in which our people and our place offer so much ‘More Than a Venue’ for our clients and their delegates.”

As part of the campaign, ICC Sydney has also updated its self-published magazine, called Sydney InView, moving to an annual collectible format. The publication will be available in print, with content also posted online through the venue’s ongoing digital strategy. The most recent edition shines a light on the people behind ICC Sydney and its stories.

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