Flight Centre jettisons brands
FLIGHT Centre made some major streamlining decisions last month, opting to hibernate its Travel Money Oz brand and retire its Infinity wholesale business, as the shutdown of the travel sector continues to erode the bottom line of agencies across the country.
When rationalising the decision to cut Infinity Holidays, one of the largest travel wholesalers in Australia, Flight Centre Executive GM of Australian Supply and Product Greg Parker said the business was driven by a need to “right-size” its operations during the sharp downturn.
“There’s been a clear need to reimagine our future operating models,” he said.
“If all we do is reduce our costs and bring back a smaller version of ourselves, we are clearly not positioning ourselves for long-term sustainable growth,” Parker added.
The call to suspend Travel Money Oz was made in light of ongoing international border closures, with Flight Centre flagging a resumption once the restrictions are lifted.