EXPERIENCE Co has brought The Maria Island Walk and Wild Bush Luxury into its tourism portfolio, propelling the company into the premium adventure segment.
Tasmania’s The Maria Island Walk, located on its mountainous namesake island in the Tasman Sea, and Wild Bush Luxury, owner of four premium walks throughout Australia, will both augment Experience’s core Great Barrier Reef and skydiving operations.
“These acquisitions allow us to extend our company’s geographic reach into SA, NT and Tasmania and grow our customer base into the 50-plus age group,” said the company’s Chief Executive Officer John O’Sullivan.
“We are also excited by the opportunity to learn from what has been done by these two companies in the conservation arena and build on the opportunity to connect our guests with the natural environment as we are currently doing with our research and education work on the Great Barrier Reef.”
