Evergreen rebranding

Evergreen Tours recently rebranded with a new look and a new name — Evergreen Cruises & Tours.

According to general manager Angus Crichton, the company made the move to better reflect its range of cruises and tours and has rejigged its logo with an infinity symbol and a central wave element to signal the “importance of our cruising program and link to sister company, Emerald Waterways”.

“Ultimately we’ll be calling ourselves simply ‘Evergreen’ in the language we use with guests and agents,” Crichton said.

The rebranding coincides with the launch of the 146-page 2018 Europe River Cruise brochure which was released last month. The new look will be rolled out all channels over the next few months.

“Evergreen’s fresh new look marks the launch of the full 2018 Europe river cruising brochure,” Crichton said.

“On the back of last year’s successful France and Portugal program, we’ve expanded our brochure to feature new river and ocean cruise combinations. We now offer even more choice of premium cruising with the same great Evergreen value,” he said.

In 2018, passengers cruising with Evergreen for over 15 days from Budapest to Amsterdam can join an 11-day Baltic cruise with Princess Cruises, or a choice of Holland America sailings covering Norway and the Arctic Circle or Scotland and Iceland.

In addition, passengers sailing from Basel to Amsterdam for eight days can add on a 14-night Britain and Ireland cruise with HAL. In Southern France, Evergreen’s eight-day Sensations of Southern France connects with a seven-night MSC cruise.

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