australian cruise associationCruise Down Under (CDU) has rebranded and changed its name to the Australian Cruise Association to better represent its members, role and objectives, reflecting the growth and diversity of the industry group and the importance of its role in Australia’s burgeoning cruise industry.

The rebrand was one of the topics of discussion at the group’s recent conference in Darwin, where it was suggested that there was some confusion around the existing name, with CDU often mistaken for a commercial cruise travel agency rather than an industry association.

The name Australian Cruise Association was chosen to highlight the organisation’s role as the co-operative marketing cruise brand for Australia allowing it to better represent the Australia Pacific region at international business events.

To go along with the name change, the brand has been given a visual refresh with an update made to the logo, website and other content.

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