AUSTRALIA’S aviation sector is about to see another competitor land on its turf, with independent low-cost airline Bonza announcing its intention to launch early next year.
Using Boeing 737-8 aircraft, Bonza said it would target regional routes instead of the more competitive big city destinations, identifying 45 inland airports that were potentially able to accommodate a new carrier.
Of the 15 largest domestic aviation markets in the world, Australia is the only country without an independent low-cost airline, Bonza said, adding that its mission would be to provide Aussies with more choice and lower fares.
Bonza was founded by experienced airline executive Tim Jordan and backed by US investment firm 777 Partners, with the business confident of finding cut through in an already highly competitive domestic market.
“Bonza will deliver enormous benefits to all Australians, but particularly to regional communities by providing new routes and greater travel opportunities,” Jordan said.
“Bonza will also play a leading role in Australia’s post-pandemic economic recovery — creating jobs, stimulating travel and consumer spending and helping regional communities,” he added.
The airline has wasted no time with recruitment, already landing several senior leaders, with Peter McNally joining as Chief Operating Officer, Carly Povey as Chief Commercial Officer and Lidia Valenzuela as Chief Financial Officer.
The carrier’s launch is still subject to necessary regulatory approvals.
