In brief: BEN August 2019 issue
Long term strategy for NT
THE Northern Territory Government has released its first Long Term Business Events strategy, designed to guide the growth of the sector in the territory for the next 10 years, with the aim of having business events delivering $68 million in delegate expenditure to the territory’s economy by 2030.
The strategy, part of Turbocharging Tourism includes analysis of impediments to growth, the variety of Territory destinations and identification of opportunities to market the NT for business events.
NT Minister for Tourism, Sport and Culture, Lauren Moss said the Government would invest close to $10 million to attract business events through its Turbocharging Tourism and Turbo2 campaigns, as part of its Long-Term Business Events Strategy.
First State ICC naming rights
ICC Sydney’s 8,000 seat theatre will be known as First State Super theatre for the next 10 years, with the superannuation fund securing the naming rights to the venue.
ICC Sydney CEO, Geoff Donaghy, said the sale of the venue’s naming rights reflected an increase in First State Super’s investment in the venue, and the result of the strong performance of the venue’s operations, brand and reputation.
“We are delighted to be strengthening our partnership with First State Super, an existing equity partner of ICC Sydney, through the naming rights agreement,” he said.
ICC Sydney will continue to manage the theatre through a partnership agreement.
Amway explores Cairns
Cairns showed off its ability to host large scale events, with more than 6,000 delegates attending the Amway China 2019 Leadership Seminar at the beginning of last month.
The conference was the first held in Australia outside a major capital, according the Tourism Australia Executive General Manager Events, Penny Lion.
Business Events Cairns and Great Barrier Reef General Manager, Rosie Douglas, said the event showed the regional city had “the infrastructure and capacity to welcome large groups.”
“Our world-class hotels, restaurants, attractions and event delivery capabilities make Cairns a strong contender for large-scale leadership seminars and business events,” she said.