HOTELBEDS Group last month announced the next stage in the integration of its 2017 acquisitions of Tourico and GTA, confirming the phase-out of the TravelCube brand and the launch of an overarching new “Bedsonline” brand identity. Described as “the leading global provider of accommodation and complementary travel products exclusively for travel agents,” Bedsonline will offer an exclusive and significantly enhanced product portfolio to TravelCube agent clients, the company promised.

Developed after extensive consultation with customers, the plan will see TravelCube, the retail brand of GTA, progressively rebrand under the Bedsonline name and shift to a new booking platform which will increase the number of hotels available from 55,000 to a whopping 170,000. In addition, more than 90,000 of these properties are directly sourced “making the content both unique and competitively priced” according to Carlos Munoz, Managing Director Bedbank at Hotelbeds Group. He said TravelCube clients would have sufficient time to transition at their own pace, with both workshops and technical support available to support a seamless migration.

“Bedsonline offers customers a 360 travel partner offering that is customer centric and helps partners compete by offering unrivalled technology, the most competitive commercial terms, swift problem resolution and expert team support,” he said.

The Bedsonline search engine has been designed specifically for the needs of travel agents, allowing users to filter and compare results in a flexible and practical way. A series of upcoming events in Australia will showcase the new offering, including key improvements to the Bedsonline platform based on “cherry-picking the best-of-class functionalities and know-how from TravelCube,” such as improved payment options, operational support and loyalty rewards. See


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