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American river giants merge

TWO of the biggest brands specialising in small ship cruises in North America - the American Queen Steamboat Company and Victory Cruise Lines -- have merged under the new brand 'American Queen Voyages'.

TWO of the biggest brands specialising in small ship cruises in North America – the American Queen Steamboat Company and Victory Cruise Lines — have merged under the new brand ‘American Queen Voyages’.

The new brand will offer an expanded and diverse mix of river, lake, ocean and expedition sailings, and will continue to be represented in Australia by leading small ship specialist, Cruise Traveller.

Offering a varied and comprehensive portfolio of North American itineraries, the new American Queen Voyages brand will offer eight vessels by 2023 and deliver encounter-driven, small-ship adventures throughout the United States’ heartland rivers, the Great Lakes and Pacific Northwest, the East Coast of the US, the wilds of Alaska, and Canada & Mexico.

The rebranding was announced by The Hornblower Group, which also revealed Victory Cruise Line’s Victory I (pictured) and Victory II will be renamed Ocean Voyager and Ocean Navigator.

Victory I ©Victory Cruise Lines

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