ICYMI: BEN December 2017
AIME allows day buyers
The Asia-Pacific Incentives and Meetings Expo (AIME) will allow domestic day buyers to be a part of the official buyer program for the first time in the event’s history. The change will allow domestic buyers to participate in AIME on their day of choice, with no mandatory events to be a part of their schedule so they are free to choose their program. AIME said it would provide exhibitors with further opportunities to gain more leads and business. AIME project manager Angela Sciacca said it would provide the “ultimate flexibility, with no mandatory sessions” for buyers to make the most of their time at the event.
Brisbane introduces conference fund
Brisbane has launched a new initiative to discover up-and-coming industry and research leaders while showcasing the destination as a desirable location for business events. The Lord Mayor’s Convention Trailblazer Grant program will award a share of $25,000 per year to the Queensland capital’s most passionate and capable professionals or researchers and enlist their help to attract valuable industry conferences to Brisbane. Launched by Brisbane Lord Mayor Graham Quirk, the program will help grow the city’s international conference portfolio. “Bringing major conferences to Brisbane puts a spotlight on our industries and areas of expertise while attracting the world’s brightest minds,” Quirk said. The program will award up to five grants a year, and up to a maximum value of $5,000 each. Applicantions close 28 January.
FoodByUs into MICE sector
The former Menulog founders have expanded their FoodByUs company with the goal of disrupting the $23.1 billion business events sector in Australia. FoodByUs will offer a new food marketplace that will provide a “one stop shop” for organisers to source high-quality, fresh and locally produced food from a range of wholesalers. The company said it would offer a seamless online ordering system with easy logistics including delivery. FoodByUs cofounder & MD Ben Lipschitz said, “FoodByUs’ new B2B marketplace offers both organisers and wholesale suppliers a smart distribution solution, without the traditionally high markup fees.”
The company said its technology would allow organisers to place one-off and recurring orders. FoodByUs is available for business events in Sydney, Melbourne & Brisbane.