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VisitFlanders down under

Peter De Wilde, CEO of VisitFlanders, had to rejig some of his messaging during a visit to Australia last month.

VisitFlandersPETER De Wilde, CEO of VisitFlanders, had to rejig some of his messaging during a visit to Australia last month.

The longplanned trip was aiming to showcase the Flanders Fields celebrations which are expected to attract thousands of Australian travellers commemorating the centenary of World War I battles in the region next year.

However the terror attacks in Belgium meant a switch in strategy, with De Wilde saying the organisation was aiming to “nurture” the market by providing factual updates on the situation on the ground, before ramping up to more active promotion as things recover.

He told travelBulletin he was confident business would pick up, with Australians particularly resilient and the huge investment in tourism infrastructure across Flanders meaning visitors would have a great experience.

He’s pictured in the travelBulletin offices with Lea Winkeler, VisitFlanders project manager for the Great War Centenary. 

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