TV lifts demand for Helloworld Travel
HELLOWORLD’S first venture into travel television has brought strong initial results, with the group reporting a significant boost in demand from its Helloworld TV series, which began airing on the Nine Network last month. At the 2018 Helloworld Frontliners Forum held in Fiji in early November, Helloworld Travel Group general manager — retail and commercial, John Constable, said the new Helloworld show had “uplifted the demand at Helloworld Travel stores” and allowed “the consumer to resonate with us on Sunday afternoon”.
“The early results have been phenomenal — Canada and some of the Alaskan cruising following the TV show have seen a significant uplift,” Constable said.
“Since July this year we have had a significant partnership with News Corporation, where we have become a platinum partner for travel and with significant investment by Helloworld we’ve been able to drive demand to our agents both from cruise, touring, and from an air perspective,” he said.