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Trafalgar unveils standalone CostSaver

Trafalgar has repositioned its CostSaver program as a standalone sub-brand.

trafalgar costsaverTrafalgar has repositioned its CostSaver program as a standalone sub-brand. The move has involved a branding redesign as well as a new CostSaver by Trafalgar tagline, with the company touting its “envied position as the industry leader in providing unbeatable experiences at unbeatable prices”.

The company says it’s responding to guest feedback citing a market for great value tours. The program also provides a defence for Trafalgar against the plummeting Australian dollar, giving it a lower price point for “value-conscious” travellers.

CostSaver – operated by Trafalgar, boasts a “robustly redesigned program” and its own dedicated website which is now  live at costsaver.trafalgar.com. Showcasing 34 different tours throughout Europe and Britain, prices start at $129 per day.

“At Trafalgar, we put our guests at the heart of everything we do,” said Trafalgar global CEO Gavin Tollman. “Thanks to their valuable feedback, we renewed our approach and have the utmost confidence that with CostSaver, we are unequivocally offering the absolute best when it comes to both value and quality.

“Appreciating the challenges that the diminishing dollar presents to many travellers, we’ve gone above and beyond to ensure that their holiday aspirations are attainable. We sincerely thank our agent partners for urging their clients to not settle for anything less than the CostSaver way.”

Like the traditional Trafalgar product, CostSaver comprises hand-picked accommodation and itineraries incorporating the must-see sights. All tours include airport transfers and “the services of a qualityassured Trafalgar-trained Travel Director, ensuring a hassle-free holiday all-round”.

The lead-in $129 per day tour is the 11-day Wonders of Turkey taking guests through Istanbul, Ankara, Cappadocia, Konya, Pammukale, Izmir and Gallipoli The Highlights of Spain, Morocco and Portugal takes in Humphrey Bogarts’ Casablanca and the Corniche, the celebrated shrine at Fatima and the insider knowledge of Local Specialists in Madrid, Toledo, Seville and Lisbon, from only $155 per day. There’s also the 15 day Highlights of Bohemia, delving beneath the surface of Berlin, Warsaw, Krakow, Budapest, Vienna and Prague from $157 per day.

With up to 30 per cent saving against the costs of comparable independent travel, clients can not only spare themselves holiday hassles but also earn commission for agents when they book a CostSaver tour.

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