The Australian Government has recruited a number of industry leaders as part of its plan to boost the country’s market share of the world’s 1.3 billion international travellers. It has created the Beyond Tourism 2020 Steering Committee, which is being chaired by the former chief executive officer of Sydney Airport Kerrie Mather.
Other members of the committee include Helloworld executive director Cinzia Burnes, BridgeClimb Sydney CEO Todd Coates, Voyages Indigenous Tourism CEO Andrew Williams, Village Roadshow Theme Parks CEO Clark Kirby, Association of Australian Convention Bureaux president Karen Bolinger, AEG Ogden CEO Harvey Lister, Australian Chamber — Tourism executive chair John Hart and Tourism Australia managing director John O’Sullivan.
Federal Minister for Trade, Tourism and Investment Steven Ciobo selected the committee and commented that Australia was currently enjoying a record number of international and domestic travellers who were “staying longer and spending more”.
“In the year ending September 2017, tourists spent a record $125.3 billion.
“To grow this further, Australia needs to develop a new long-term vision for tourism, encouraging innovation, harnessing new technology and reducing red tape that will offer a world-class experience for travellers,” Ciobo said.
The committee will report its findings to Canberra later this year.
