Tourism Australia US push

Tourism Australia launched a $30 million multi-year campaign in the US at the recent Super Bowl, grabbing the attention of 100 million people. The campaign gave the appearance of a trailer for a new Crocodile Dundee movie before it was revealed to be Tourism Australia’s latest push. Some of Australia’s favourite actors such as Chris and Liam Hemsworth, Hugh Jackman, Margot Robbie and Russell Crowe, as well as the original Mick ‘Crocodile’ Dundee, Paul Hogan, made appearances in the advert. Hogan is pictured with Federal Minister for Trade, Tourism and Investment Steven Ciobo.

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