Rezdy partners with Google

AUSTRALIAN-FOUNDED attractions and activities aggregator Rezdy has confirmed a new booking capability in partnership with Google, with the agreement said to create “a new customer engagement and acquisition channel for Rezdy merchants”. The initiative will allow Google users to purchase via Rezdy from directly within search results and Google Maps, completing the transaction without entering directly onto the individual experiences’ website.

Available products, dates and times will appear in real time using Rezdy’s live availability function, with the partnership said to decrease the booking journey by up to half and thereby provide a better consumer experience. Rezdy said greater conversion and booking volumes are expected for merchants participating in the program, with CEO Chris Atkin saying “we’re able to further expand our customers’ distribution network beyond our already world class reach and provide them incremental revenue through this new channel”.

The new interface, adding a ‘Find Tickets’ button to Google results featuring a participating location or event, will be piloted in the coming months, and is part of a new “Reserve with Google” functionality which has seen the internet giant partner with a range of ticket sellers alongside Rezdy, such as TripAdvisor Experiences, Musement, Accesso and Checkfront.