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Quiet achiever of consolidation

CVFR Travel Group is continuing to make inroads into the mainstream consolidation market, branching out from its traditional roots servicing the VFR market. In 2008 the company began targeting general consolidation among leisure agents, starting off with just three clients in NSW.

CVFR Travel Group is continuing to make inroads into the mainstream consolidation market, branching out from its traditional roots servicing the VFR market. In 2008 the company began targeting general consolidation among leisure agents, starting off with just three clients in NSW. Now the company deals with travel agencies in every major state of Australia covering all markets including VFR, leisure, independent, branded, corporate, online and even home based agents. The growth will continue early next year with the planned commencement of operations across the Tasman from a new Auckland office.

Owner Ram Chhabra told travelBulletin the business has also branched out into other areas, in 2013 creating three independent companies under the CVFR Travel Group banner. These are CVFR Consolidation Services, Visa Rep Services which provides outsourcing of back office processing for governments and currently handles the Canada Visa Application Centre, and a GSA business called Airline Rep Services which represents Kuala Lumpur-based Malindo Air.

Chhabra said the company has a basic focus to keep things simple, providing personalised service and investing in service and technology – rather than on “logos and rebranding”. “We are proud of our history as a VFR consolidator, not running away from it or hiding it,” he said. “CVFR is positioned as a boutique consolidation business, and not driven simply to be the biggest”.

CVFR isn’t chasing scale for the sake of it. “We don’t set targets on what turnover we want in a few years – we believe in putting the customer/agent first and the business will grow itself,” Chhabra added, stressing that the company also keeps its costs tight allowing it to pass more onto its agent partners.

“We are a genuine alternative and a genuine strong consolidation partner,” he claimed, adding: “our technology and service is second to none”.

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