LUX* set for growth

MAURITIUS-BASED luxury hotelier LUX* Group is expecting significant expansion, with the pending launch of two additional brands as well as an expanding pipeline of new properties across the globe. Visiting Sydney last month, the company’s regional director of sales & marketing, Deepak Booneady, told travelBulletin LUX* was actively seeking new management contracts, with Australia definitely on the radar. As well as the company’s flagship five-star brand, the new additions to debut in the coming months will offer a wider range of options to property owners.

As well as establishing one or more Australian properties, the local travel trade is a key focus for LUX*, particularly for its Maldives resorts amid exceptionally strong interest in the destination.

Booneady is based at the existing LUX* Maldives South Ari Atoll, which in January 2019 will be joined by a new flagship property in North Male Atoll, with 67 double-storey villa residences. LUX* also has resorts in Mauritius, Reunion, China, the UAE and in Bodrum, Turkey, with additional properties under development in Vietnam and Italy.

LUX* focuses on relaxed luxury, with a strong service culture and features to delight customers such as in-resort roasted coffee, surprise “messages in a bottle” with bonuses such as spa treatments or special dinners, in-house beach clubs and activities such as marine conservation, diving, nutrition and yoga.

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