travelBulletin

HelloWorld launches agent-friendly app

HelloWorld is rolling out a smartphone app which allows its members and franchisees to earn commission on flights, hotel and car hire mobile bookings made by their clients.

HELLOWORLD is rolling out a smartphone app which allows its members and franchisees to earn commission on flights, hotel and car hire mobile bookings made by their clients.

Soft launched at the recent helloworld Frontliners conference and formally unveiled at the Traveltech conference in Sydney by Jeremy Reitman, head of helloworld’s online operations, the app is claimed to be a “game-changer” in the fast-evolving online travel booking landscape.

Reitman told travelBulletin, agents simply enter, complete and return the mobile app opt-in form; then enter their client’s name and mobile phone number into a special page on the Helloworld website linked to their store.

That in turn sends an SMS to the customer who uses a link to download the app – and thereafter any bookings made via the app by that traveller are attributed to that store.

Agencies automatically receive nine per cent commission on hotel bookings, three per cent on air and seven per cent on car rental bookings made via the app – and the payments are generously based on TTV rather than net rates. A fee of $5 is also paid for domestic and trans-Tasman flight bookings and overseas originating flights.

Reitman said more than 100 stores had already signed up for the app, with a planned marketing campaign expected to significantly boost uptake.

“We’ve launched a unique program that allows retail travel agents to earn commission from in-app bookings made by their customers; helping our agents to take a share of the growing mobile market. “We believe this will be incremehelloworld appntal business for the agents,” he said, with clients on extended trips likely to use the app to make add-on bookings.

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