Google Flights takes off

Consumers looking for travel inspiration now have a new tool from internet giant Google, which last month debuted its “Google Flights” product in the Australian and New Zealand markets. Previously when asked about flights between two cities Google was able to return details of the various services and their frequencies – but now the results include details of pricing and the ability to make a booking.

Users can enter departure dates for each sector, with one-way, return and multi-city itinerary planning possible. Searches can be filtered by price, airline, flight duration, stops, departure time and connecting airport – and once a result is returned users are invited to “book, track or share this flight” with booking buttons linked to directly to airline, OTA or travel agency websites.

Google Flights also features an inspirational ‘Explore’ option for those dreaming about their next trip. They can simply specify a month and holiday duration to see a list of popular destinations and fares. Prior to booking, Google enables prices for a particular trip to be tracked, with email notifications when ticket costs change.

Google Flights is fully integrated with Google Maps and also presents hotel options in the selected destination, including pricing for the selected dates.

Interestingly, the tag-line on the Google Flights website states “Book flights with confidence” indicating the web behemoth is clearly looking to gather bookings from consumers.