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Experiential travel booms

Insider Journeys has announced strong results following its first six months trading since the company rebranded in February this year.

experiential travelAsia travel specialist, Insider Journeys (formerly Travel Indochina), has announced strong results following its first six months trading since the company rebranded in February this year.

The company’s Small Group Journey forward sales revenue and passenger numbers are both up more than 10 per cent year on year. Sales from the Insider Journeys Japan brochure has seen an impressive 69 per cent climb in sales (over a four month period, compared to 2014), and India jumped a massive 109 per cent (based on one month’s sales).

Insider Journeys managing director, Paul Hole, is buoyed by the results, and attributes the strong showing to a more clearly articulated brand offering.

“I’m extremely proud of our results to date since the rebranding,” says Hole. “Such a significant rebrand can result in a significant dip in awareness and sales. We have defied this trend and delivered strong returns in the first six months since introducing Insider Journeys to the market.”

A recent travel survey demonstrated understanding of the brand amongst travel agents, with 88 per cent reporting awareness of the rebrand; 95 per cent able to identify Insider Journeys’ key travel style (small group journeys); while 70 per cent reported a likelihood to use Insider Journeys for their next Asia booking.

Likewise consumers have rated Insider Journeys well, with 97 per cent indicating they would travel with the company again.

“We thank the travel agent community for embracing Insider Journeys, and we want them to know we value their continued support.”

According to Hole, travellers are looking for life changing experiences, and agents play an important role in that process.

“Today it’s not about the photograph of the Buddhist temple, it’s about meeting the monks of that temple; the exchange that our travellers have with those monks; and the insights they take away from that meeting. That’s what’s important to them.

“Experiential travel is not just a trend. Our customers are telling us that it is the future and it’s booming.

“I don’t think of us being in the travel industry. I think of us as being in the happiness business. The fact is that every day, together we make it possible for our travellers to have these types of travel experiences. And when we get that right, we can quite literally change people’s lives.”

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