Exotic Tours launching
New Zealand travel wholesaler Exotic Holidays has expanded its operations into Australia, pursuing a larger market under the new name Exotic Tours. Turning to Australia was a natural next step according to Exotic’s managing director Rahul Sharma who identified a gap for a boutique company offering niche services.
“The feedback we’ve received is that there is a big gap in the market for wholesalers and for someone who can offer something new with customised programs, compared to set itineraries that many offer,” he said.
Sharma said Exotic had to adapt to the market as he noted the New Zealand landscape was very different.
“As New Zealand is a smaller market, it is easier to compete; meeting everyone is easier because the country is not as spread out and there are more owned and operated agencies.”
The plan for Exotic Tours is to extend operating hours for its call centre to cater to Australian agencies as well as to attend road shows, produce newsletters and begin advertising to build relationships in the market.
Initially the company will run its Australian operations from NZ with dedicated staff. There are plans to open an office in Australia in the next six to twelve months if there is strong demand from the Australian market.
Sharma said Exotic was planning to appoint a sales and marketing representative in Australia, with staff from the New Zealand office to visit frequently in the meantime.
He said NZ agents loved the company because of its fast turnaround times, emphasis on service and personal tours, and extended operating hours.
Exotic Tours offers travel in Europe, Asia, India and the Middle East in individual tours, group and special interest tours and conference travel.