Australia Inc launches
THE Federal Government has unveiled a new campaign, which aims to attract more working holiday makers to Australia to help “support farmers and boost regional tourism”.
The “Australia Inc” push aims to position living and working in the country as a means to make young people stand out from the crowd when they return home and for it to benefit their long-term career and life goals.
Minister for Trade, Tourism and Investment Simon Birmingham said Australia had a reputation as a top destination for working holiday makers, but more could be done to convince working holiday makers to pack their bags and book a flight to our shores.
“Working holiday makers are an essential part of Australia’s agricultural and tourism industries,” Birmingham said.
“We know working holiday makers who travel to Australia, stay longer, spend more and travel further into regional areas than most other international visitors.”
“Whilst Australia is a highly desirable working holiday maker destination, research shows there are some barriers to travel, such as distance and a lack of understanding of the long-term benefits of a working holiday in Australia,” he added.
Australia Inc. will run through the United Kingdom, France and Germany and target young people who have a high likelihood of considering overseas travel with temporary work.
Minister for Immigration, Citizenship and Multicultural Affairs David Coleman said recent enhancements to the work and holiday visa program were designed to support rural and regional areas.
“This campaign forms part of our ongoing work to enhance and promote the work and holiday visa program that is so important in supporting regional and rural communities,” Coleman said.
“Our enhancements include expanding the regional areas where working holiday makers can work, increasing the time period they can stay with an employer and adding the option of a third-year.