ATPCO purchases Routehappy

Last month’s acquisition of Routehappy by airline data platform ATPCO (Airline Tariff Publishing Company) reflects the ongoing demand for ever-richer content in flight distribution. ATPCO technology underpins much traditional GDS fare content, with the company managing more than 170 million fares for 430 airlines in 160 countries and serving as a “neutral partner” for airlines, travel agencies, search engines, global distribution systems and governments across the globe.

Routehappy, which was founded in 2011, offers a “Scores & Amenities API” which provides flight scores and cabin amenity data including aircraft, seat, layout, entertainment, wi-fi, power, fresh food and relative duration. Data provided by Routehappy is used by more than 65 customers across the travel industry including Sabre, Google and Expedia, which display the information alongside fares with the aim of increasing conversion, yield and customer satisfaction for both airlines and distributors.

Intriguingly, ATPCO said the acquisition would mean that Routehappy’s four rich content types — Scores, Amenities, UPAs (Universal Product Attributes) and UTAs (Universal Ticket Attributes) — would “become an industry standard to rapidly accelerate the adoption of rich content”. ATPCO CEO Rolf Purzer said the deal would drive strategic innovation, reduces complexity and delivers economics for the entire distribution ecosystem. “By aligning Routehappy’s complementary rich content with ATPCO’s fare and pricing data, airlines can ensure consistent and differentiated offerings for their products in every sales channel,” he said.

Shortly after the acquisition was announced a further deal with Amadeus was unveiled, which will see Routehappy airline rich content integrated with the Amadeus GDS. Routehappy CEO Robert Albert noted that the company was platform, channel and delivery agnostic, “so our Amadeus partnership is a huge step forward in reaching distribution ubiquity for airlines”.