Agent and airline bodies wrangle over NDC

Issues & Trends – April 2013

Agent and airline bodies wrangle over NDC

emirates-qantasWITH regulatory approval obtained, the alliance between Emirates and Qantas got under way this month, with Emirates president Tim Clark describing it as “one of the most formidable aviation networks in the world today”.

“Seismic” and “game changing” were other words used by Clark to describe a partnership which, he admitted was a surprise move by his airline, traditionally opposed to joining major alliances.

“But it was the smart thing to do,” he said.

For Australian outbound travellers, Qantas and Emirates now offer 98 services to Dubai each week with onward flights to more than 65 destinations in Europe, the Middle East and North Africa.
On the inbound front, Emirates passengers now have seamless access to Qantas’ domestic network of more than 32 destinations.

Emirates offers 84 services per week between Australia’s mainland capitals and Dubai on a mix of A380s and B777s while Qantas operates daily A380 services from Sydney and Melbourne to London over Dubai.

At a press conference prior to the take-off of Qantas’ inaugural QF1 flight to London over Dubai, the Australian airline’s managing director Alan Joyce called the official start of the alliance one of the most important days in Qantas’ history.

He said it is “probably the biggest partnership deal we will ever do.”

He reported it is already paying sales dividends with a 600 per cent increase in Europe bookings in the nine weeks leading up to the inaugural flight.

“Previously we had five one-stop connections into Europe and the UK with our partners. From today we’ll have more than 30,” Joyce said.

He also noted that Emirates is now promoting Australian destinations linked to its online Australian ports by Qantas domestic services.


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