Virgin Trains launches Seatfrog auction app

Virgin Trains in the UK has worked with travel tech company Seatfrog to launch an app that allows passengers to upgrade from Standard to First class by placing bids in an auction on select routes.

The app works by selecting to upgrade immediately or taking part with other passengers in an auction. Upgrades start from 5 and bidding is open from 2.5 hours to 30 minutes before the train departs.

If successful, Seatfrog issues a new ticket via the app, which the customer presents when boarding along with the original ticket. The app covers select Mon-Fri services on routes from London to Leeds and Edinburgh.

The free application can be downloaded from the Apple and Android app stores.

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