TOURISM New Zealand has set the target of getting 100% of Kiwis to back international tourism to the destination.
Research is conducted twice a year to provide insight into New Zealander’s sentiment, with the latest report finding 93% agree or strongly agree that international tourism is good for the country.
“We are reliant on Kiwis backing tourism, having 93% onboard is fantastic, but I want to see that hit 100%,” said Tourism New Zealand Chief Executive Stephen England-Hall.
Tourism New Zealand noted it worked closely with government and industry to ensure the sector gives back more than it takes.
“Government and industry teamwork has seen some great results this year like improvements to the camping system and increased education around visitor behaviour,” England-Hall said.
“Continued success relies on the sector and beyond working together to address the bigger, longer-term challenges like infrastructure. This is underway and I’m confident we can do this.”
The Mood of the Nation research is used to help inform industry and government activity, with the goal of supporting a positive tourism experience for visitors and host communities.
The most recent report also found that 93% of respondents were proud New Zealand is an attractive tourist destination and 86% take pride in welcoming international visitors.