Sunshine Coast Bindi boom?
Bindi Irwin, daughter of Australia Zoo founder the late Steve Irwin, has achieved a marketing coup in the USA after winning the American version of Dancing with the Stars. 17-year-old Bindi and her dancing partner Derek Hough took home the coveted Mirror Ball Trophy in the Los Angeles finals – and the Sunshine Coast featured heavily in her appearances.
Sunshine Coast Destination CEO Simon Ambrose said that with millions of viewers, Bindi’s success is likely to have a very positive effect for US tourism to Australia and the Sunshine Coast. “We will be working hard with Australia Zoo to translate her high profile into attracting new visitors,” he said.