Singapore Airlines to boost Thai tourism
Singapore Airlines has teamed up with the Tourism Authority of Thailand (TAT) to promote the destination in three key markets including Australia.
For the next two years the pair will co-operate on brand advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, joint roadshows and product development.
“Combined with Singapore Airlines’ wide global network and dedication to excellent customer service, we are confident we can increase visitor arrivals into Thailand,” said the airline’s chief executive officer Goh Choon Phong.
In 2017, TAT has set a target of 34.5 million international visitors, generating an estimated THB1.81 trillion (AU$68 billion) in international tourism receipts, a 10% year-on-year increase.
Singapore Airlines and its subsidiary SilkAir currently operate 89 flights per week to Thailand. Singapore operates 35 weekly flights to Bangkok, while SilkAir operates 35 weekly flights to Phuket, 14 to Koh Samui and five to Chiang Mai.