Bali has always been a hit with Aussies. Here Mark Pearman from Epping Travel shares with travelBulletin his insights on the ins and outs of selling Bali.


How well does Bali sell at your agency?

Bali is always popular with family and intergenerational groups. Our most recent clients to Bali were a family group of 12 including grandparents, children and grandchildren.

What are the most popular destinations?

Our clients prefer the quieter areas of Seminyak, Nusa Dua and Ubud. These areas are away from the hustle and bustle of Kuta.

Is the country seen mainly as a beach destination or is it seen as having wider appeal?

Bali is definitely still seen as a beach destination but seems to be growing in popularity amongst travellers interested in a Health and Wellbeing focused Holiday. Eat, Pray, Love has assisted here. Bali with its romantic beach settings and world class resorts and spas also appeals as a great choice for a destination wedding.  

What do you see as Bali’s strengths as a destination?

Bali’s good weather is a drawcard but it also offers a very wide range of accommodation from backpackers to five star luxury. A major strength is the wide range of private villas available. Villas can be the perfect choice for couples or a great alternative for family groups many have private pools. It’s also a relatively short flight from Australia which is a plus.

What advice would you give to other agents in selling Bali as a destination?

Bali is not just beaches. Ubud in the mountains and the paddy fields offers a cultural and craft experience. Candidasa and Lombok offer a change to get away from it all so offer more than one experience. Bali is also an easy destination to upsell both land and business class flight options.

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