The New York State Division of Tourism will make an active push into the Australian market, having appointed GTI Tourism to help drive its sales and marketing activities locally.
In line with the appointment, New York State is keen to distinguish itself from other major tourist attractions in the US.
“It is important that we build our representation in the Australian market…not only as a complement to New York City, but as a standalone destination as well,” said Markly Wilson, director of international marketing at New York State Division of Tourism.
The region boasts many attractions the tourist body feels would appeal to the sensibility of Aussie tourists such as its food, wine, outdoor adventuring and winter sports.
GTI’s promotion of New York State is in addition to the work of NYC & Co in promoting New York City. NYC & Co is represented in Australia by the Walshe Group.
