Harry Potter’s spell on British tourism looks set to continue, with new additions at the Warner Bros. Studio Tour London driving sell-out crowds.
The studio’s Making of Harry Potter tour added a new Forbidden Forest attraction earlier this year, complete with creatures like the giant Aragog spider. It follows the successful introduction of the Hogwarts Express attraction in 2015, with its full scale steam locomotive and Platform 9 set.
On a sales mission to Sydney and Melbourne last month, the Studio Tour’s trade coordinator Cathy Cook said the attraction had welcomed eight million people since its 2012 opening and was operating at capacity.
“Everything you see is authentic to the films, so has appeared in at least one of the eight (Harry Potter movies),” Cook said. “One of the most iconic aspects is the Great Hall and you get to walk into the Great Hall set that they used for filming.”
Other new initiatives included a current Wizarding Wardrobes costume exhibit showing outfits and make-up from the Harry Potter series, as well as an upcoming Dark Arts exhibit which will be timed with Halloween.
The studio is also planning its next Hogwarts in the Snow season, in which the studio and its sets are decked out for Christmas.
