G Adventures ’ newly launched National Geographic Journeys is proving to be a huge success so far for the company. The program has only been rolled out in Australia for a month and already the numbers have been incredible, according to founder Bruce Poon Tip.
The partnership took two years to nail down after National Geographic approached G Adventures in early 2014. The publishing giant had offered tours in the past, but its round-theworld jet trips were priced at $200,000, and thus out of price range for the majority of National Geographic’s huge 40 million members and 700 million audience who access the brand each month. National Geographic was keen to make the brand more accessible, and Poon Tip said G Adventures is the “perfect company to tell National Geographic’s story”.
The range of National Geographic Journeys includes 70 trips and 5,000 departures, with National Geographic giving G Adventures access to research stations, experts and scientists all previously off limits apart from with cruise operator and partner Lindblad Expeditions.
