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My Dubai has been added to the stable of destinations Ignite Travel Group’s My Holiday Centre now spans, marking the brand’s launch into the Middle East.

The Gold Coast-based company is offering a mix of Emirates flights, accommodation, transfers and “bonus value extras”, which include items such as a Dubai city tour, sunset safari, room upgrades, and late check-out.

My Holiday Centre said the brand “goes beyond what’s been done before — it opens the promise of Dubai to a whole new range of travellers by keeping the prices low and bonus value high”.

The mydubai.com.au website boasts having the best prices available in the market, so much so My Dubai guarantees it will beat a competitor’s like-for-like package by $100.

“Whether you’re planning a cultural escape to explore the opulent palaces, historic icons or ancient spice and gold souks; a designer shopping expedition; an indulgent, romantic retreat complete with Michelin Star meals, spa treatments and personalised hotel services or a family holiday to enjoy one of the many theme parks, festivals or world-class events you can do it all in style with My Dubai!” the company said.

Properties promoted on the website are all luxury, including Atlantis, The Palm; Jumeirah Creekside, JW Marriott Marquis, The Westin Al Habtoor City and Sofitel Dubai Jumeirah Beach.

My Dubai also offers a cruise combination package which includes a seven-night MSC Cruise on MSC Splendida from Dubai on 24 March and 8 December 2018, coupled with three nights’ accommodation, return Economy class flights with Emirates and airport transfers.

Dubai Tourism and Emirates are launch partners of the new program.

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