San Diego is living up to its title as ‘the ultimate family vacation destination in Southern California’, with loads of attractions, restaurants and hotels offering kids eat, stay and play for free promotions during the month of October.

More than 100 offers will be available over the 31-day period. Multiple kid-centric attractions are taking part, including SeaWorld San Diego, LEGOLAND California, San Diego Zoo Safari Park and a collection of child-friendly museums, such as the San Diego History Center and the San Diego Model Railroad Museum, along with other major attractions.

The campaign launched 30 years ago when San Diego Zoo celebrated its birth month by admitting children for free throughout October (traditionally a quieter time of year), and continues to grow in popularity with other adventures and tours added every year.

Hoteliers often support the incentive by offering welcome packages with games for kids, such as Paradise Point Resort & Spa which provides a $50 gift card “island allowance”, which can be spent on ice cream, bike rental or a toy from the resort’s gift shop.

A number of harbour cruise lines also extend free rides to children aged 12 years and under when booking with a paid adult.

San Diego Tourism Authority director of public relations Candice Eley says, “If you’re a family planning to come to San Diego and you want to go to a few parks, it’s such a big money saver”.

Full details for 2017 will be revealed in August – see

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