Ikon pass unites North American resorts
The Alterra Mountain Company has united 26 destinations across North America to create the Ikon pass in a challenge to other multi-resort season passes in the market.
The Ikon Pass covers the 12 destinations of the Alterra Mountain Company with 14 other partners, giving skiers and boarders access to more than 25,000 skiable hectares in nine US states and four Canadian provinces. The pass offers options ranging from full unlimited access to a set number of days that vary by destination. Passes are priced from US$599 for a five-day option.
“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company.
“We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”
Alterra Mountain Company’s destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort, and CMH Heli-Skiing & Summer Adventures.
Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain and Sugarbush Resort.