THE Tourism Authority of Thailand has launched a new push for the seaside resort town of Hua Hin, inviting travellers to come and visit the Thai Authentic Beach. The destination’s new brand blends Hua Hin’s “modern beach town vibe” with its “traditional Thai way of life” and has been launched with backing by both public and private sectors.

The initiative will extend across local and international markets and will emphasise the area’s street art and landmarks, particularly in the towns of Khao Tao, Poon Suk and Samo Riang.

Subscribe To travelBulletin