Globus goes private in Europe

Globus aiming to attract more multi-generational travellers and small groups with its newly introduced private touring program, now available across its entire range of European itineraries.

The initiative allows guests to travel on a full itinerary with a dedicated tour director and private transport, without having to join others on a regular scheduled departure. Any Globus Europe itinerary can be adapted for a private booking.

Launched in April, the initiative is aimed at those who don’t favour group touring, as well as small groups of friends or family members.

Globus national marketing manager Chris Fundell said the company had been delighted with the initial response.

“Our trade partners have welcomed private tours as an extension of our current touring portfolio — with particular interest coming from families and groups wanting a more personal experience,” Fundell said.

“Similarly, agents have seen great appeal and opportunity with this extension for multi-generational travel”.

Across its wider touring program, Globus has seen growth of 7% in 2018 European bookings compared to this time last year, Fundell said.

“The biggest growth we’re seeing is coming from Croatia and Greece, closely followed by Sicily and Southern Italy,” he said.