France reveals lesser-known gems
FRENCH tourist office Atout France has completely revamped its Australian website, revealing what it says is “an unexpected side” to a country already well known to millions of travellers.
The site has been redesigned to provide information about well-known regions and landmarks, as well as lesser-known sides to the country.
“More than 1.2 million Australian tourists make their way to France every year, but many spend their time in the most popular areas,” said Atout France regional manager Patrick Benhamou. “We wanted to reveal the lesser known places, activities, and sides to this wonderful country so that more Australians can experience a truly French holiday.”
Individual sections of the new website, such as ‘headline events’ and ‘not to be missed’ are designed to suit a wide range of interests, travel styles and travel groups. Its new navigation allows users to search via areas of interest including wine, fashion, seaside, and even golf. Added inspiration comes in the form of articles that highlight everything from boutique hotels to must-see attractions in lesser-known areas of France.
A key feature is a new mapping system, while other planning tools have been improved to help create holidays specifically for couples or those with children. A detailed ‘What’s happening now’ calendar enables visitors to plan trips around festivals, exhibitions or national events.
The thousands of articles, interviews, and informational pages have been adapted specifically for the Australian and New Zealand markets.
Visit au.france.fr/en to check it out.