We can probably all agree that the world has changed. Everything is different, and nothing will ever be as it once was. Nothing, that is, except the desire, the privilege, the eye-opening wonder of travel.

As an industry, we’re a resilient bunch. We continue to dream and to inspire one another, to share the beauty of the world around us. In this changed world, authentic travel experiences with purpose are now more important than ever.

It’s time for us all to get back to nature, to really feel our place in the world and to appreciate all those things that we perhaps once took for granted.

Adelaide at night

Introducing Adelaide, South Australia…

South Australia is the complete Australian experience. From the gateway capital city of Adelaide, you can easily access world-class wine, artisan produce, enviable dining options, the vast outback, ancient landscapes, and true wildlife in the wild experiences.

The sheer expanse of the state means that while you may share your experience with others, you’ll still feel like you have it all to yourself.
Adelaide has a 30km-long stretch of white sandy beach that can be accessed from the city with ease and is surrounded on the other three sides by wine regions. Along the south coast is the eponymously named Kangaroo Island, alive with wildlife encounters, hidden beaches, lagoons teeming with birdlife and delicious island produce.

Sea lions in Neptune Islands Conservation Park

Aquatic experiences in the state far transcend merely swimming in the ocean. Frolic with a wild pod of dolphins or Australian sea lions, dive with leafy sea dragons, witness the colourful courtship dance of the giant cuttlefish, or get your adrenaline fix on a cage dive with great white sharks.

Eat your way through the ever-changing regional menu of delicious restaurants and artisanal produce, paired with world-class wines and gins infused with native botanicals, while taking in the big skies, green earth, and ever-changing vistas.

David Franz cellar door

South Australia’s world-class events showcase our exceptional food and wine, sport, art and vibrant city life. In the space of a few months, Adelaide is host to the massive Adelaide Fringe, Adelaide Festival, WOMADelaide, Santos Tour Down Under and National Pharmacies Christmas Pageant. Afterwards, pull up a seat at a week-long feast as Tasting Australia presented by RAA Travel dishes up the best food experiences around the state, or rejoice in a particular moment in (wine) time at one of our celebratory festivals for the Year of South Australian Wine.

South Australia offers the full experience – easy access, stunning landscapes, plenty of wildlife, friendly locals, exciting events, and a foodie’s paradise.

To discover product, itineraries, training programs and more visit the South Australian Tourism Commissions dedicated trade website at

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