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Contiki’s new Europe program promises to shake the industry up with the company set to target the free independent traveller (FIT) market with the launch of Independent Insider. Independent Insider is designed to allow travellers in the 18 to 30 category to group destinations together to construct and build their own tour from as little as one city to three. Contiki Australia managing director Katrina Barry said the product was designed for flexibility and freedom.

“Strategically we are opening Contiki to a whole new customer and audience, as well as taking a share of the FIT market,” she said.

Barry said travellers would be able to design their itinerary by piecing together three-day building blocks to create a trip ranging from three to 13 days, with the traveller allowed to select their own start and finishing spot. The product follows eight different routes around Europe and offers 35 different combos that can be paired together. Possible routings include London, Paris, Amsterdam and Berlin or Athens, Mykonos, Santorini and Ios. “The big highlight will be that every customer will go to a local family and have dinner with them, which is included on every three-day building block,” Barry said.

Independent Insider will also offer experiences that most travellers have not had in a city no matter how many times they’ve been, such as a Gin tour around London hotspots.

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