Club Med to build on wedding program

Club Med is looking to expand its packaged wedding program after the launch of an initial offering in partnership with SE7EN Agency last October.

The all-inclusive resort operator has begun promoting three of its properties to the weddings market through the Australian travel trade, with more to be introduced in the future.

Its program has been introduced in response to a growing demand for destination weddings, an area Club Med says has grown more than 30% over the past four years. With the average cost of an Australian wedding now more than $65,000, the resort group says offshore nuptials have become an increasingly popular and cost effective option.

Through SE7EN – a specialist planner that has delivered more than 2,000 weddings since its inception in 2008 – Club Med is aiming to make offshore ceremonies an intimate, stress-free option.

Ceremonies are already available at Club Med Bali and at two properties in the Maldives, Club Med Kani and Club Med Finolhu Villas, with others to be introduced soon.

Package options are at a fixed price and all-inclusive, but can be customised to suit a couple’s wishes, both for the ceremony and reception. They also allow for additional services to be added, such as cocktail parties or private dinners.

For trade partners, Club Med’s wedding packages are fully commissionable, from flights to the ceremony.

Club Med meetings and events manager Brendon King said the program allowed the company to offer new forms of experiential group travel.

“With the increase in destination weddings and our partnership with the SE7EN Agency, we have a unique opportunity to give couples a tailor-made once-in-a-lifetime wedding that’s hassle-free — so they can focus on simply enjoying their special day with their loved ones,” he said.