Campaign highlights highs of Chile

chile 2TURISMO Chile has launched a new campaign promoting the country and its five regions as the ultimate destination for Australian travellers. The campaign sees Turismo Chile partner with LAN Airlines and a range of Australian tour operators including Forward Travel, Chimu Adventures and Captain’s Choice in a bid to encourage Australians to discover more about Chile.

Turismo Chile long haul markets manager Pablo Javier Retamal says the new campaign highlights the diversity of activities that can be experienced in Chile, from trekking in the Torres del Paine National Park to rafting through rivers surrounded by millennial forests.

“Research shows that Chile sits high on the list as a destination Australians wish to visit soon therefore the campaign focuses on bringing to life the experiences Chile has to offer outside of our gateway of Santiago.”

The campaign aims to grow the average length of stay in the region, and encourage Australians to visit now. “This year’s campaign launched earlier than ever before,” Retemal says. “Through our partnership with LAN and the various cooperative partners, we will be looking to drive Australians to not just think about a South American holiday, but to book and make it happen.”

Air New Zealand has shaken up the access to South America by introducing three weekly flights from Auckland to Buenos Aires from December. The service will be operated by a Boeing 777-200 aircraft with a flight time of around 12 hours, and an intended code share arrangement with Aerolíneas Argentinas providing connections to Brazil.

“This new route to Buenos Aires further strengthens our network in the Pacific Rim. Argentina is an exciting new destination for New Zealanders, and with seamless one-stop connectivity through Auckland it will provide a fantastic opportunity for Australians as well,” said Air New Zealand CEO Christopher Luson.

After a long integration process following the association of LAN Airlines and TAM Airlines, LATAM Airlines Group has decided to adopt a single name and identity which means the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines related to LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador and TAM in Brazil, Colombia and Paraguay.

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