California’s wine recovery

The Sonoma and Napa Valley wine regions are continuing to recover after a series of fires ravaged Northern California in October. The fires destroyed thousands of homes and resulted in the deaths of more than a dozen people.

But despite causing devastation to an area of 99,148 hectares and destroying more than 8,900 buildings, fewer than 10 of the region’s 1,200 wineries were heavily damaged according to Visit California. Most tasting rooms have reopened with more coming back online as the weeks pass.

Popular attractions such as The Napa Valley Wine Train are open. Visit Napa Valley president & chief executive officer Clay Gregory said tourists should come back to California’s wine country.

“Now is the perfect time to experience the #NapaValleySpirit for yourself,” he said.

Visit California president & CEO Caroline Beteta said travellers should not cancel their trip to the region.

“Wine country residents need your business now more than ever,” she said.

Visit California has also launched a marketing campaign to counteract the damage done to the region’s image and to assure that Northern California wine country is open for business. A digital campaign will commence in early 2018 to promote the northern spring tourist season and will target key domestic and international markets.

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