Brand USA targets millenials

BRAND USA’s continued push into the digital space has seen the launch of a new media platform called GoUSA TV, the tourism body’s latest weapon in the fight to lure more younger visitors to the country.

The app features video content on many must-see attractions for travellers to check out in the United States, such as tracks to explore in the great outdoors, the best places to eat for foodies, and where to take the best road trips.

GoUSA TV will release new content weekly and Brand USA plans to expand its reservoir of tourism collateral to include films and live videos in the future.

The app is available for iOS devices, as well as on Roku, Apple TV and Amazon Fire TV.

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