Aussies lead Austrian growth
After a sluggish 2016 where arrival numbers dipped 6%, Austria has bounced back with stellar results over the first five months of 2017.
Austrian National Tourist Office (ANTO) managing director Astrid Mulholland-Licht said Australian travellers were leading the rebound, outpacing the global average growth of 0.9% by more than sixfold at 6.3%. Australian overnight stays in Austria from January to May of 2017 totalled 130,000 nights.
“Our biggest months of September and December are still ahead,” said Mulholland-Licht, who believed there was “pent up demand” as a result of a softer 2016.
Australians continue to flock to the capital, with Vienna comprising 40.7% of total visitor overnights, followed by Tyrol (25.4%) in western Austria and Salzburg at 20.2% of overnights.
The average stay in 2016 was 2.5 nights and the most recent treasury figures saw Australians inject $111 million into the Austrian economy.
“Prior to 2016, we had five consecutive years of growth from the Australian market,” Mulholland-Licht said.
The ANTO is set to engage in local marketing activities in the months ahead including exhibiting within Luxperience as well as partnering with Emirates for a trade show in Perth in October in conjunction with Vienna Tourism.