Aussies lead Austrian growth

After a sluggish 2016 where arrival numbers dipped 6%, Austria has bounced back with stellar results over the first five months of 2017.

Austrian National Tourist Office (ANTO) managing director Astrid Mulholland-Licht said Australian travellers were leading the rebound, outpacing the global average growth of 0.9% by more than sixfold at 6.3%. Australian overnight stays in Austria from January to May of 2017 totalled 130,000 nights.

“Our biggest months of September and December are still ahead,” said Mulholland-Licht, who believed there was “pent up demand” as a result of a softer 2016.

Australians continue to flock to the capital, with Vienna comprising 40.7% of total visitor overnights, followed by Tyrol (25.4%) in western Austria and Salzburg at 20.2% of overnights.

The average stay in 2016 was 2.5 nights and the most recent treasury figures saw Australians inject $111 million into the Austrian economy.

“Prior to 2016, we had five consecutive years of growth from the Australian market,” Mulholland-Licht said.

The ANTO is set to engage in local marketing activities in the months ahead including exhibiting within Luxperience as well as partnering with Emirates for a trade show in Perth in October in conjunction with Vienna Tourism.

 

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