IrelandTourism Ireland explains how agents can scrub up on their product knowledge and secure a place on an upcoming famil.

How can travel agents improve their product knowledge of Ireland?
By signing up for our Ireland Specialist Training program, subscribing to our trade e-zine and logging on to our consumer site All agents are also welcome to attend our Ireland Trade Shows which take place around Australia and New Zealand bi-annually.

Are there any useful resources for Australian travel agents?
Agents can check out the Tourism Ireland trade website at This site provides agents with information on the latest news and events, industry contact details, sample itineraries and downloadable images and brochures. We also keep the site updated with all the latest travel trade opportunities as they become available.

Which destinations are most appealing to Australians?
With an average stay of 13 nights, Australian visitors to Ireland tend to travel through more regions than most other international markets. The top three destinations for Australians are Dublin, the West Coast, and Northern Ireland.

What makes Ireland unique compared to other destinations in the UK?
Ireland is differentiated by its landscapes, its people and culture. The warmth and friendliness of the Irish people is known throughout the world, and there is nothing quite like an Irish welcome.

How can agents join famils to Ireland?
Sign up to the Tourism Ireland trade e-zine and receive regular updates on upcoming famil trips and incentive offers. Anyone who signs up to the Ireland Specialists online training program in 2015 and achieves gold certificate status will be automatically entered in the draw to win a place on the 2016 Ireland Specialists Mega Famil.

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