Tourism NZ gives their top tips for selling New Zealand and explains how agents can swot up on their product knowledge.


New Zealand is such a diverse place. Which destinations are best suited to families, couples, adventure or romance?

Queenstown, New Zealand’s adventure capital, covers all three. In the winter months families can hit the slopes on the nearby Coronet Peak, or head to Cardrona, The Remarkables or Treble Cone for a day of skiing and fun in the snow. A cruise on Lake Wakatipu aboard the iconic steamship the TSS Earnslaw is undoubtedly one of the best ways to experience Queenstown’s famed scenic beauty. For adventurers the list is endless. Be it bungy jumping, skydiving, canyoning, jet boating, paragliding, luging or ziplining there is something to get the adrenalin going. A tour with Queenstown Wine Trail is a great way to spend a day sampling some of the best drops the region offers.

Any recommendations for first time travellers?

In New Zealand nothing is far away. Don’t underestimate how easy it is to get around. Make sure you plan for a diverse range of experiences. It is entirely possible to go from a major city, to a secluded beach and then to a top winery all in the space of one day. Make the time to experience Maori culture which is celebrated across the country. Try things. New Zealand has some of the best wine and food in the world. If someone offers you a fresh bluff oyster, give it a go!

What makes New Zealand a unique destination?

A cultural experience, adventure activity and great food and wine can be experienced in one day in New Zealand and often they are all in the same vicinity as one another. The opportunities are endless and travelling around is easy.

How can travel agents improve their product knowledge for New Zealand?

Tourism New Zealand has excellent online training via There are sample itineraries, calculators and online training modules. Tourism New Zealand also offers the 100% Pure New Zealand Specialist Programme where you can become an accredited specialist for two years. You will get access to exclusive training events, famils and more… and don’t forget the goody bag you get with your certificate!

And finally, how can agents join a famil to New Zealand?

The best way to be invited on a New Zealand famil is to keep selling New Zealand holidays to your clients and to be on the lookout for announcements in your inbox and

Additionally, agents can go on a self-famil with our Explore New Zealand Programme. tourism nz

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